Privacy Policy

MHX ENTERTAINMENT LTD PRIVACY POLICY

Last updated: 2 September 2026

This Privacy Policy explains how MHX Entertainment Ltd collects, uses, stores and shares personal data when you visit our website, make an enquiry, book our services, attend or help organise an event, work with us as a supplier or otherwise communicate with us.

It applies to prospective and confirmed clients, private customers, corporate and organisational contacts, event attendees where relevant, venue and supplier contacts, associate DJs and performers, website visitors and other people whose personal data is provided to us in connection with our services.

We process personal data in accordance with the UK General Data Protection Regulation, the Data Protection Act 2018 as amended, and the Privacy and Electronic Communications Regulations where applicable.

1. WHO WE ARE

MHX Entertainment Ltd is the controller responsible for the personal data covered by this Privacy Policy, unless we explain otherwise in a particular situation.

MHX Entertainment Ltd
Company number: 17414412
Registered in England and Wales
Registered office: 75 Summerlin Drive, Woburn Sands, Milton Keynes, MK17 8GP
Email: info@mhxentertainment.co.uk
Telephone: 07386 366 898
Website: www.mhxentertainment.co.uk

For most enquiries and bookings, MHX Entertainment Ltd decides why and how personal data is used. Where an organisational client provides limited attendee information solely so that we can follow its event instructions, the parties' respective data-protection roles may depend on the circumstances and any applicable written agreement.

2. THE PERSONAL DATA WE MAY COLLECT

Depending on how you interact with us, we may collect and process:

  • Identity and contact information, including your name, organisation, job title, postal address, email address, telephone number and social-media or messaging contact details.

  • Enquiry and booking information, including the event date, venue, timings, guest numbers, service requirements, chosen setup, music preferences, planned moments, access arrangements and related correspondence.

  • Corporate and supplier information, including purchase-order details, authorised contacts, venue contacts, supplier details, insurance or compliance information and operational instructions.

  • Financial and transaction information, including quotation and invoice details, payments received, amounts outstanding, payment references and records required for accounting. We do not normally receive or store complete payment-card details. Those details are handled by the relevant bank or payment provider where applicable.

  • Communications, including emails, contact-form submissions, telephone or WhatsApp messages, feedback, complaints and records of decisions or changes relating to an enquiry or booking.

  • Technical and website information, including IP address, approximate location, browser type, device type, operating system, pages visited, referral source, interaction data and cookie or similar technology identifiers.

  • Photographs, video and audio, where captured lawfully in connection with an event, our equipment, our work or material supplied to us for agreed promotional or operational purposes.

  • Publicly available information, including business contact details, public social-media information and reviews placed on platforms such as Google.

We do not normally need special-category data. However, an event organiser may sometimes provide limited information concerning accessibility, health, religion or cultural requirements where it is genuinely necessary for safe and appropriate event delivery. Please do not provide sensitive information unless it is relevant and necessary. Where such information is processed, we will use it only where the law permits and apply additional care and protection.

3. HOW WE COLLECT PERSONAL DATA

We may collect personal data:

  • Directly from you through our website, email, telephone, WhatsApp, social media, meetings, quotations, booking confirmations, invoices and event-planning communications.

  • From the person or organisation arranging an event, including an employer, venue, wedding planner, event producer, agency or another authorised contact.

  • From venues, associate DJs, performers, suppliers and other parties involved in delivering an event.

  • From referrals and publicly available business or social-media sources.

  • Automatically when you use our website, through cookies, analytics tools, server logs and similar technologies.

If another person provides us with your personal data, they should have a lawful reason for doing so and, where appropriate, make you aware of this Privacy Policy.

4. HOW AND WHY WE USE PERSONAL DATA

We may use personal data to:

  • Respond to enquiries, understand requirements and prepare quotations.

  • Confirm, administer and deliver private, wedding, corporate and organisational bookings.

  • Coordinate event timings, access, production, music, microphones, suppliers and venue requirements.

  • Communicate with clients, authorised representatives, venues, planners, suppliers, associate DJs and performers.

  • Take payments, issue invoices, maintain accounts and recover overdue amounts.

  • Manage changes, cancellations, complaints, insurance matters, safety issues and legal claims.

  • Maintain business, contractual, compliance and accounting records.

  • Protect our personnel, clients, equipment, website and business from misuse, fraud, security threats or unlawful activity.

  • Monitor and improve our website, services, marketing and customer experience.

  • Display public reviews and manage links or interactions with social-media and messaging services.

  • Use suitable photographs or videos for our portfolio and marketing where we have an appropriate lawful basis and any permission reasonably required.

  • Comply with legal, regulatory, insurance and professional obligations.

We do not sell personal data.

5. OUR LAWFUL BASES

UK data-protection law requires us to have a lawful basis for using personal data. Depending on the circumstances, we rely on one or more of the following:

  • Contract: where processing is necessary to take steps at your request before a contract is formed, or to perform and administer a booking contract.

  • Legal obligation: where we must retain or use information to meet legal, tax, accounting, regulatory or other statutory duties.

  • Legitimate interests: where processing is reasonably necessary to operate and protect our business, respond to enquiries, deliver and improve services, coordinate events, maintain records, prevent misuse, recover debts or establish and defend legal claims. We consider the effect on the individuals concerned before relying on this basis.

  • Consent: where you have freely given clear consent for a particular purpose, including certain marketing, media use or non-essential website technologies where consent is required. You may withdraw consent at any time, although this will not affect processing that was lawful before withdrawal.

  • Vital interests: in a genuine emergency where processing is necessary to protect someone's life or physical safety.

Where special-category data is involved, we will also identify an additional legal condition permitting its use.

6. EVENT PHOTOGRAPHY, VIDEO AND REVIEWS

We may photograph or film our equipment, setup and non-identifying venue details for portfolio, evidence, training or marketing purposes.

We will only use identifiable people, private event material, confidential information or prominent client branding where we have an appropriate lawful basis and any permission reasonably required. Clients and venues should tell us before an event about agreed confidentiality, security, photography or publicity restrictions.

If you submit or publish a review, testimonial, photograph or video for promotional use, we may display or share it for the purpose explained when it was supplied. Reviews posted publicly on third-party platforms are also subject to the privacy terms of those platforms.

You may contact us if you have a concern about an image or other material in which you are identifiable. We will consider the request in accordance with applicable law and the basis on which the material is being used.

7. CHILDREN'S DATA

Our bookings must be made by an adult or an authorised organisational representative. Our website and services are not directed at children for the purpose of collecting their personal data.

Children may attend or take part in weddings, parties and other events. We may therefore receive limited information about a child from a parent, guardian or event organiser where it is genuinely needed for event planning, safeguarding, music suitability or accessibility. We aim to collect only the minimum information required and do not knowingly use children's personal data for direct marketing.

8. WEBSITE, ANALYTICS AND THIRD-PARTY FEATURES

Our website is provided through Webador. Website hosting, contact forms and related functions may involve the processing of contact and technical information by Webador and its service providers.

The website may use:

  • Google Analytics to understand website use and performance.

  • Google Tag Manager to manage website tags. Technologies deployed through it may collect usage information.

  • Plausible Analytics to provide website-usage statistics.

  • Elfsight to display content such as Google reviews.

  • Links or integrations involving Google, Instagram, Meta and WhatsApp.

These providers may receive technical information when their services or embedded features are used. Their own privacy terms may also apply when you interact directly with them.

Further information about cookies, similar technologies and the choices available to website visitors can be found in our Cookie Policy at https://www.mhxentertainment.co.uk/cookie-policy.

9. MARKETING AND SERVICE COMMUNICATIONS

We may send communications needed to answer an enquiry, administer a booking, deliver an event or deal with an account. These service communications are not marketing.

We will only send promotional electronic marketing where permitted by law. This may be based on consent or another lawful basis available in the circumstances. You can ask us to stop marketing at any time by using an unsubscribe option where provided or by contacting info@mhxentertainment.co.uk.

Stopping marketing will not prevent us from sending essential messages about an active enquiry, booking, payment, complaint or legal matter.

10. WHEN WE SHARE PERSONAL DATA

We may share the minimum personal data reasonably necessary with:

  • Employees, associate DJs, performers, subcontractors and production personnel involved in providing the agreed services.

  • Venues, event organisers, wedding planners, agencies, suppliers and other parties involved in coordinating the event.

  • Website, email, hosting, cloud-storage, analytics, review-widget, communications and IT-support providers.

  • Banks, payment providers, accountants, professional advisers, insurers, brokers, debt-recovery providers and legal representatives.

  • Government bodies, regulators, courts, law-enforcement agencies or other authorities where disclosure is required or permitted by law.

  • A purchaser, adviser or relevant party if MHX undergoes a genuine business restructuring, sale or transfer, subject to appropriate confidentiality and data-protection measures.

Service providers acting on our behalf are permitted to use personal data only for the relevant services and must protect it appropriately. Some recipients, such as banks, social-media platforms and venues, may act as independent controllers under their own privacy notices.

11. INTERNATIONAL DATA TRANSFERS

Some technology, communications, analytics, social-media or cloud-service providers may process personal data outside the United Kingdom.

Where personal data is transferred internationally, we take reasonable steps to ensure that an appropriate legal safeguard applies. This may include a UK adequacy regulation, the UK International Data Transfer Agreement, the UK Addendum to approved standard contractual clauses or another safeguard permitted by law.

You may contact us if you would like further information about the safeguards relevant to your personal data.

12. HOW LONG WE KEEP PERSONAL DATA

We keep personal data only for as long as reasonably necessary for the purpose for which it was collected, including legal, accounting, insurance and dispute-resolution requirements.

Our normal retention approach is:

  • Unsuccessful enquiries and general pre-booking correspondence: usually up to 24 months after the last meaningful contact.

  • Confirmed booking records, contracts, operational correspondence and event details: usually for six years after the event or completion of the contract.

  • Invoices, payments and accounting records: normally for at least six years after the end of the relevant financial year, or longer where required by law.

  • Complaints, insurance matters and legal claims: for as long as reasonably required to manage the matter and any applicable limitation period.

  • Supplier, associate and organisational contact records: for the working relationship and normally up to six years afterwards where needed for contractual, accounting or legal purposes.

  • Website analytics and cookie information: according to the settings and retention periods used for the relevant service, as further explained in our Cookie Policy.

  • Marketing preferences: for as long as needed to respect your choice, including maintaining a suppression record if you opt out.

  • Portfolio photographs, videos and testimonials: for as long as they remain relevant to the stated purpose, subject to applicable rights, permissions and objections.

We may retain information for longer where required by law, a regulator, an insurer, an ongoing complaint or a legal claim. We may also securely delete or anonymise information earlier when it is no longer needed.

13. DATA SECURITY

We use reasonable technical and organisational measures intended to protect personal data against accidental loss, unauthorised access, misuse, alteration or disclosure.

Access is limited to people and service providers who reasonably need the information for their role or the agreed service. Those parties are expected to handle it securely and confidentially.

No online or electronic system can be guaranteed completely secure. If a personal-data breach occurs, we will assess it and notify affected individuals and the Information Commissioner's Office where required by law.

14. YOUR DATA-PROTECTION RIGHTS

Depending on the circumstances, you may have the right to:

  • Ask for confirmation that we process your personal data and obtain a copy of it.

  • Ask us to correct inaccurate or incomplete personal data.

  • Ask us to delete personal data where there is no lawful reason to continue keeping it.

  • Ask us to restrict how personal data is used in certain circumstances.

  • Object to processing based on legitimate interests and object at any time to direct marketing.

  • Receive certain personal data in a structured, commonly used and machine-readable format, and ask for it to be transferred where the legal requirements for portability apply.

  • Withdraw consent at any time where processing is based on consent.

  • Complain to the Information Commissioner's Office.

These rights are not absolute and may not apply in every situation. For example, we may need to retain information to comply with the law, administer an active contract or establish or defend a legal claim.

To exercise a right, email info@mhxentertainment.co.uk. We may need to verify your identity before responding. We normally respond within one month, although the law permits additional time for certain complex or multiple requests. We do not normally charge a fee, but the law permits a reasonable fee or refusal in limited circumstances involving manifestly unfounded or excessive requests.

15. AUTOMATED DECISION-MAKING

MHX Entertainment Ltd does not use solely automated decision-making that produces legal effects or similarly significant effects on individuals.

16. COMPLAINTS

Please contact us first if you have a concern about how we use personal data, as we would like the opportunity to address it.

You also have the right to complain to the Information Commissioner's Office, the UK regulator for data protection. Information about making a complaint is available at https://ico.org.uk/make-a-complaint/.

17. LINKS TO OTHER WEBSITES

Our website may contain links to other websites and online services. We do not control those services and are not responsible for their privacy practices. You should review the privacy information provided by the relevant third party before submitting personal data to it.

18. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy to reflect changes in our services, systems, suppliers, legal obligations or business structure. The current version will be published on this page with an updated date.

Material changes may also be brought to the attention of affected clients or contacts where reasonably appropriate.

19. CONTACT US

Questions, requests or concerns about this Privacy Policy or our use of personal data should be sent to:

MHX Entertainment Ltd
Registered office: 75 Summerlin Drive, Woburn Sands, Milton Keynes, MK17 8GP
Email: info@mhxentertainment.co.uk
Telephone: 07386 366 898
Website: www.mhxentertainment.co.uk